As Facebook Page owners, we need to optimise our content and behaviour to make the best use of Facebook’s EdgeRank algorithm. At The Real Adventure, we call this ‘News Feed Optimisation’ (or NFO as Sam explains in his blog post), but how do we do it? Well, the presentation below should explain all!







If you have any questions or queries, then leave a comment below and we’ll get back to you.

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About the author

Dan Limb, Global Planner
Dan knows about three things: CRM, Social Media, and how to bore you to tears by talking endlessly about film! Since starting at the agency in 2006 as a young work experience whippersnapper, he's gained valuable experience in every department. He's definitely found his calling now though - he works on one of our global clients and across our FMCG clients as Planner extraordinaire! You can tweet him @dhlimb