With the Diamond Jubilee, European Championships, Wimbledon and Olympics this summer was always going to be huge. We knew that heaps of patriotic chatter would be flying around Twitter and Facebook.
Walkers crisps wanted to share and promote this wave of positivity and reward the nation’s patriotism. Britain’s number one crisp brand has always tapped into the unique British sense of humour.
Whatever we created had to put a twist on traditional pomp and glory.
Drawing inspiration from great British eccentrics such as Peter Blake, Monty Python and combining it with the great tradition of British inventors in their potting sheds we created the Britometer.
This Facebook app measures and rewards the volume of patriotic tweets and postings. Dependent on the level of frenzy, it offers up a variety of great prizes. Facebook users can share the experience on their timeline, and also invite others to have a go.
It’s also been promoted via Walkers’ own eCRM channels, in Facebook ads and Twitter, developing a virtuous circle of encouraging and rewarding patriotism.
With its quintessentially British setting the app has seen people bounding towards it like the first day of Harrods’ sales.
So far it’s added 38,000 new Likers to their Facebook Page and helped us keep Walkers in the top 100 social media brands for a second consecutive year. And with typically British understatement I think we can say the Britometer has done rather well really. If you don’t mind us saying so.