We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
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With the Diamond Jubilee, European Championships, Wimbledon and Olympics this summer was always going to be huge. We knew that heaps of patriotic chatter would be flying around Twitter and Facebook.
Walkers crisps wanted to share and promote this wave of positivity and reward the nation’s patriotism. Britain’s number one crisp brand has always tapped into the unique British sense of humour.
As Facebook Page owners, we need to optimise our content and behaviour to make the best use of Facebook’s EdgeRank algorithm. At The Real Adventure, we call this ‘News Feed Optimisation’ (or NFO as Sam explains in his blog post), but how do we do it? Well, the presentation below should explain all!
Apparently two key themes in Search this month are relevance and speed. Last week Bing announced an upgrade to its UK site1 to help people spend less time searching and more time doing. This is all very well, but it ignores for me an even more important issue, that of our experience on the websites it decides are relevant.
Many websites seem determined to catch our eye with opportunities to learn or discover something new. Articles are filled with hyperlinks to apparently important pages2. Sometimes these can enrich our understanding, but every time we click away we are potentially distracting ourselves from the task in hand.
Here at The Real Adventure we like to have a laugh, so when the opportunity came to make glasses out of Wotsits, we couldn’t say no!
Back in the late nineties and early 2000’s I visited India and was struck by the changes around me. You could see people were beginning to express and differentiate themselves from one another through western brands. They were moving away from a traditional loyalty to home-grown brands that had proliferated when the market was more tightly controlled. People were actively searching them out, even preferring to eat in McDonalds and Pizza Hut rather than the local dosa restaurant.