We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
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Last Friday, myself and a band of fellow Creston employees embarked on an epic 185 mile cycling adventure from Bristol to London, as part of the inaugural Tour de Creston.
The Grand Départ was from One Glass Wharf, home of The Real Adventure and EMO, where cyclists of all abilities – from occasional commuters to competitive rouleurs – gathered to take on the challenge. We were cheered on by a crowd of supportive colleagues outside the office, a theme that ran throughout the tour, with Creston employees helping each other along the whole way.
You’d be forgiven for thinking that as a creative, I’d bemoan the whole concept of qualitatively researching campaigns and innovations.
Yep, I could talk about how the Guinness surfer ad absolutely bombed in research. Or that if you’d asked people even five years ago whether they’d share pictures of their lunch, they’d say you were mad.
But when handled correctly, qualitative research is worth its weight in gold. It can help creative take a massive leap forward. But equally, the outputs of a focus group can murder an idea. Sometimes gut instinct should be allowed to win through.
We’re a CRM agency. But as the ways we help brands engage over time with consumers largely involve the use of either online channels or digital technology, we are inherently a digital agency too.
So it was with some gratification that we discovered today that The Real Adventure has made it into the Top 100 UK Digital Agencies for the first time, a new entry at 81.
The report, published by Econsultancy, ranks agencies according to fee income from their UK digital activities, and found that:
- Agencies in the Top 100 reported an overall growth rate of 18.7% in their digital income in their last financial year.
- Creative activities drive the largest share of average agency fee income (17%), followed by technical development (14%).
In the tough economic climate we’re currently operating in, the implication that brands are investing more not less in digital is telling. As Econsultancy CEO Ashley Friedlein puts it: “Agencies remain the foundries of ideas that forge much of the UK’s success as a global leader in digital and ecommerce”.
Lately we’ve been having fun decorating the office. As part of this we commissioned illustrator Tim Miness to bring to life a series of vignettes on one of our walls. We love a time-lapse, so this seemed like a perfect opportunity to make a little film. If you can guess the theme of the mural, pop it in the comments box below. There’s no prize for the winner, but a big stack of kudos is coming your way if you get it right. Enjoy!
As CRM specialists it’s great to know that our work is highly regarded by our industry peers, as well as our clients. So recognition in the form of awards is much appreciated – being shortlisted from hundreds of entries is an honour in itself.
So far this year we’ve been shortlisted for not one…but two Marketing Week Awards. The first, earlier this year, was the Data Strategy Awards – Best Use of Email Marketing, and the second is the upcoming Engage Awards in the CRM/Loyalty category.
Both sets of judges chose our 2012 Q-points Finance campaigns to be on their top table at the awards….and not surprisingly we’re over the moon!
The campaigns for Black Horse Finance are part of our Q-points loyalty scheme – where motor dealerships (players) receive points for every finance deal they do. They can increase these points by playing online games and then go on to purchase items in our online shop or use our personal shopper service. Each point is equivalent to one pound, so redemption value is quite high.