We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
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The arrival of personalised advertising platforms could change the TV ad model, leaving TV to learn from the data-driven tactics of digital and direct.
We are all aware of how important data is to the success of digital and direct campaigns – it allows you to present the right offer to the right person at the right time. TV, by contrast, has always been seen as mass media aimed at reaching as many eyeballs as possible – a fantastic medium for brand awareness but hard to generate dialogue from.
In most organisations, there are unseen and unsung heroes who help keep the wheels of business well oiled and moving. Being mostly unseen, we like to shine a spotlight on them now and again.
In The Real Adventure’s IT department, Simon Eady is one of those people – working in the background to ensure that our systems are always up and running, so we’re all able to go about our work.
A couple of years ago, Simon moved our office IT infrastructure onto a virtual platform using a product called vSphere by VMware. What does that mean? Well, if any physical component breaks (which it will at some point in its life), the entire setup will continue working without any disruption. Nobody will even notice that something failed (well, apart from Simon of course).
Earlier this month, Matt and I gave a presentation to one of our clients on the subject of ‘The Future of Shopping’, intended to provide inspiration and provoke discussion about which aspects of e-commerce its brand should embrace.
I was keen that social commerce should form part of our thinking. Often misunderstood as purely ‘buying via Facebook’ and therefore dismissed as being a bit of a slow starter, I felt the time was right to seek a reappraisal of what opportunities social commerce potentially offers brands. After all, 74% of us say we rely on social networks to guide our purchases. And for those of us interested in how to drive more engaging consumer experiences, social commerce is a space where the distinction between ‘engagement’ and ‘purchase’ is increasingly blurred.
I thought I’d share 5 examples of digital properties which are really starting to grasp this potential.
With many of the South West’s leading names in digital gathering at Cutler’s Hall in Bristol, we knew the competition was high, but we were delighted to hear both of our Real Adventurer’s names called from the podium by Bristol Media CEO, Frazer Bradshaw.
Senior Web Developer, Matt, was first up and highly commended in the Digital (including mobile and web design) category for his “great range of projects… balancing research and development, and client work”.
Sam, our Social Media specialist, was then awarded the top prize in the Social Media category for his outstanding “strategy of engagement and creation of, and response to, dialogue” in social spaces.
A recent paper from TNS re-explores the old maxim that we humans are creatures of habit, that “most of the time, what we do is what we do most of the time”. Our brains like not having to ‘waste time’ making routine risk assessments and decisions every second of the day. We become accustomed to our environment and it can take a considerable and conscious shift in mindset to change our behaviour.
As a personal example, my Wonderful Wife recently suggested we move our kitchen cutlery to a different drawer close to the kettle (where we regularly need teaspoons for making tea!). Three weeks later we were all still opening the ‘old’ drawer to look for cutlery. We’ve since moved it back – it’s hard to stir tea with a roll of tinfoil.