Delivering digital projects isn’t easy. Particularly when it comes to mobile, web & app builds. Happily, we’ve got great people who are adept at doing it. But there’s always room for improvement. So that’s why we’ve formed a new team within the agency – and I think it’s going to work a treat.
To explain, let’s consider what a perfect digital project looks like…
Digital has weaved its way into our daily lives almost without us realising to what extent. The typical consumer has many many digital interactions throughout their day from morning until night, as this short video shows.
In 1999, a group of writers declared that “markets are conversations” and, in the style of Martin Luther in Wittenberg in 1517, published their own 95 Theses, as a response to what they considered outmoded and archaic business thinking. More than a decade on, they are still enormously relevant and important.
Markets are conversations. Barter economies were based around individuals trading with each other to exchange goods. Information spread through word of mouth. Wise men kept their ‘ear to the ground’, and those with the best networks could command the best prices and biggest markets.
Our work in social media has enabled us to propel Tropicana into the Social Brands 100 listings of the top 100 social media brands. We’re in constant communication with Tropicana consumers through the ‘Breakfast Club’, Twitter and Facebook activity. One key area of conversation we kept hearing was the types of flavours people would love to create or try.
With the Diamond Jubilee, European Championships, Wimbledon and Olympics this summer was always going to be huge. We knew that heaps of patriotic chatter would be flying around Twitter and Facebook.
Walkers crisps wanted to share and promote this wave of positivity and reward the nation’s patriotism. Britain’s number one crisp brand has always tapped into the unique British sense of humour.
As Facebook Page owners, we need to optimise our content and behaviour to make the best use of Facebook’s EdgeRank algorithm. At The Real Adventure, we call this ‘News Feed Optimisation’ (or NFO as Sam explains in his blog post), but how do we do it? Well, the presentation below should explain all!
Here at The Real Adventure we like to have a laugh, so when the opportunity came to make glasses out of Wotsits, we couldn’t say no!
With digital devices & platforms becoming more & more part of our daily lives, we are increasingly influenced by them. Our Facebook, Twitter & Instagram feeds are full of content created by the people & brands that we have chosen to connect with. We consume that content & react accordingly by commenting, liking, re-sharing or even buying based on a ‘friend’ recommendation.
Each of those platforms has done its best to deliver us content that we are interested in by helping us connect with relevant people. Facebook suggests new connections based on who we’re already connected to – the theory being if I know someone, I might know their friends so I can grow my friendship base using those connections, thus extending my ‘social graph’.
When working in Social Media, it can be tempting to take the numbers at face value and to be carried away with counting likes, comments, @mentions and re-pins. But you have to resist the urge – these metrics are important, but they’re not the most important element.
When we talk about Social Media, we’re really talking about tools that allow us to engage with an online community, so whilst it’s imperative that you know how to use the tools in the most precise, careful and efficient manner, it is the online community that is key. Continue reading “Ignore the Social Media and focus on the community!” »