As we’ve discussed before, it can be really important for personal self-esteem to receive positive recognition, whether face-to-face, in writing or on social media. A couple of weeks ago we were delighted to win an award from the Creston group for a beautifully simple idea but pretty technically clever innovation that has improved the performance of our email campaigns. It was great to see our thinking and the work of often unsung colleagues acknowledged and rewarded by our peers.
And just a few days ago, we were delighted when our very own Matt Sutherland, a senior web developer and all-round Real Adventurer, was shortlisted as a Rising Star in The e-Consultancy/NMA Digitals Awards. We don’t usually make a habit of singling out individuals for public praise, but in this case we’re thrilled to make an exception!
One of the big trends this year is the concept of the ‘quantified self’; a movement where wearable technology and smart phone apps combine to give people detailed insight into their everyday lives. This ‘life logging’ creates a unique opportunity for brands to keep a constant presence in their customer’s lives, by providing them with real value and helping them to improve their well being. This potential has been highlighted by the recent success of the Nike+ Fuelband, which has turned a loss making division of Nike into a highly lucrative business. Read on to learn about the potential of the quantified self movement, its moral dilemmas, and how it is changing the world around us.
Looking at the amount of advertising and media coverage for Kindles and the like, you’d be forgiven for assuming that printed books are in terminal decline, swept aside by a wave of e-reading, a triumph for progress and technology.
However, as a recent blog by David Taylor at the brand gym discusses, while it’s true that digital book sales are indeed soaring, they are at least partly driven by heavyweight price discounting, and are still ‘only’ 13% of the UK market. At the same time, physical book sales have only fallen marginally. Similarly, while digital downloads of singles now make up over 99% of UK sales, they only account for 30% of all album sales.
Following the unveiling of Graph Search a few weeks ago, Facebook have finally announced details of their updated News Feed – the first major redesign since 2009. The News Feed is a fundamental part of Facebook and is especially important to brands as 90% of fans will never return to a Page they ‘like’ unless prompted to do so, but instead choose to view the Page’s content in the News Feed.
This is a fairly significant redesign aesthetically and it could be argued that the new News Feed looks a lot like Google+. Broadly speaking, the changes can be broken down into three areas which I’ve listed below. You can find out more and join the waiting list to try it at www.facebook.com/newsfeed.
Here’s how the Facebook team breakdown the changes:
Continue reading “The impact of Facebook’s new look News Feed on brands” »
On a cold, wet Friday in Bristol, two marketing agencies chose to “DO THE HARLEM SHAKE!”
Things to look out for:
- boxhead man
- a fully-grown man in a nappy
- Winnie the Pooh riding a unicorn
- flying pillows
- an awful lot of air humping!
Oh, by the way, if you’d like to work with us, we’re hiring at the moment…
PS – Well done Tim for shooting & editing! Well done Hannah for getting everyone psyched-up and ready to dance around like a loon.
In a keynote speech at a DMA seminar on 8th February, the UK’s Information Commissioner suggested that up to 60% of UK marketing agency CEOs were unaware of the EU Data Protection Regulations about to make their passage through the European Parliament and Council of the European Union and be brought into law. Worrying, given the Regulations in their proposed form would mean the end of one-to-one marketing as we know it.
It’s 18 years since the current EU Data Protection Act Directive was enacted. The digital world, to the extent that it even existed back then, has inexorably changed, and with it the volume and nature of data in existence. According to IBM, we now create 2.5 quintillion bytes of data each day, and 90% of the data in the world today has been created in the last two years alone.
Hashtags are everywhere
X Factor, TOWIE, even Match of the Day; plus all kinds of celebrities and advertising – they all use them, but with varying degrees of success. Varying, because hashtags are too often a poorly considered automatic sign-off applied to any type of communication. Hashtags should have relevance to their audience and purpose for the publisher.
So how do consumers use hashtags?
Hashtags are signposts to:
Continue reading “What’s the point of a hashtag?” »
We believe that building great relationships is increasingly imperative for brands to thrive. Positive, ongoing dialogue is at the heart of personal relationships, and similarly important for brands and businesses.
It’s a sad reflection on many service brands that their automated call-channelling includes the option “if you’re considering closing your account…” The caller is transferred (more quickly, in my experience) to a dedicated team, probably selected for their excellent customer service skills and their ability to take abuse.
The dismal experience I had renewing both Home and Car insurance recently prompted me to check if this was just something with these specific companies. One post on my Facebook wall later and it became clear it’s much closer to standard practice than an isolated incident.
Yesterday, Mark Zuckerberg announced ‘Graph Search’ – the third pillar of the Facebook ecosystem, after the News Feed and Timeline.
Instead of indexing information from the web like Google, Graph Search uses data from Facebook’s Open Graph to allow people to discover content that is in some way connected to their friends.
For example, users can search for “photos of my friends” or “my friends in Bristol who listen to rock music and like to go to gigs”. As each search is based on an individual’s social connections, the results are highly personalised to them, making them more relevant and hopefully more useful.
Lately I’ve been paying particular attention to the music that’s been playing around The Real Adventure as I walk around. There are a few pockets of people with speakers on their machines, and even a pink radio gaffer-taped to a partition, but there are lots more who prefer to do their listening on headphones: heads down, working hard; in their private listening zone. I got to thinking – what is our collective soundtrack? What’s keeping us nodding all day?
What is the real sound of The Real Adventure?