Our work

Our work

The challenge

The challenge

  • Launch Walkers SunBites to a relatively tight audience defined attitudinally as 'naturally healthy'.
  • Convince the target that the product is genuinely better for them without compromising on taste.

The solution

the solution

  • Combining TGI statements, geodemographic profiles and other demographic analysis, we prioritised postal sectors most likely to contain consumers with a propensity towards the SunBites proposition.
  • The pillow pack contained a sample in a door-drop-friendly format, allowing recipients to experience the great taste while also digesting the better-for-you wholegrain messages in an accompanying leaflet.

The results

The results

  • Transactional data over a 12 week post-campaign period showed an uplift in penetration of +34.5% and in sales of +38.8%.