Our work

Our work

The challenge

The challenge

  • Launch a new range of cold cereals from Quaker with no significant advertising support.
  • Change perceptions of the Quaker brand, traditionally known only for hot porridges.

The solution

the solution

  • Prioritising the target using TNS data analysis and Mosaic Profiles allowed us to reach the highest value postal sectors with a door drop.
  • The ice cold 'milk bottle' creative immediately signalled a 'cold' Quaker product; and resonated particularly strongly as it arrived at your door much like your daily milk delivery.

The results

The results

  • Transactional data over a 12 week post-campaign period showed an uplift in penetration of +35.2% and in sales of +34.9%.
  • The campaign won the Diamond DM Award at The Grocer's GRAMIA's.