Our work

The challenge

Independent car dealerships represent an enormous opportunity for Black Horse Motor Finance. The task was to engage these dealers and incentivise them to sell BHMF loans.

We created a reward scheme incentivising dealers based on the number and size of loans they sell.
The scheme is facilitated by a website that we run, promoted by a seasonal rewards catalogue that we produce and mail, and managed by a helpline that we operate in-house.
The huge range of rewards means dealers can collect towards practically anything they desire.
We also drive engagement and tactical peaks in the scheme by creating online games that allow dealers to win more points.

The scheme has been running for 14 years and engages thousands of dealers across the country.
Registered dealers deliver over 3-times the loan value of non-registered dealers, generating an extremely healthy ROI.