Our work

The challenge

To create Options' first brand website, to deliver engagement and drive frequency of purchase.
To create an emotional connection with the brand and bring it into popular culture.

Leveraging the proposition, "There's one that's right for you" and insight about the consumption occasion, the website is a portal to deliver five minutes of light entertainment for your 'Options break'.
The 'light entertainment' is streamed daily from partner news sites, tailored according to our audience's mood and corresponding Options flavour choice.
Tailoring the 'type' of entertainment not only achieves greater resonance with the audience, but adds playability (and therefore engagement) as consumers experiment with the different results that each flavour generates.

Ongoing evaluation proves that the site delivers 'sticky content', indicating it is driving our frequency objective through deep and repeated levels of engagement.