Our work

The Challenge

To generate income through increased registrations (data sales) and site traffic (online advertising).
To compete alongside Bounty & Babycentre as one of the most popular pregnancy baby sites.

Position Emma's Diary as 'your friend in the know'. With credible and trusted information underpinned by the Royal College of GP's, we are able to give mums-to-be an engaging website which reassures them, giving them confidence they're doing the right thing.
The new site is optimised for search, with greatly enhanced functionality and user experience. Ongoing A/B testing ensures user goals are optimised.
We encourage ongoing engagement and recommendation via Facebook and promotion of the website forums.
Ongoing PPC that we manage drives relevant new traffic to the site.