Our work

The challenge

Every year we manage the Bike Show's entire marketing campaign.
We seek to raise awareness, drive advance ticket sales and maximise attendance at the event.

The solution firstly involves developing an identity for the campaign that can span multiple channels. Inspired by the insight that our core audience live and breathe motorbikes, in 2009 we developed the idea "It's part of you".
Based on insight and learnings, we then seek to divide the budget amongst channels that work most efficiently against our awareness and sales objectives. This typically includes press, inserts, DM, banner ads, PPC, email and Social Media.

We continue to deliver uplifts in advance ticket sales year-on-year.
We have been re-appointed for an unprecedented sixth consecutive year to plan and execute The Bike Show's entire marketing plan.