It’s fair to say that we all value content shared by people that we know, over just any Tim, Dick or Harry. This principle idea has been the catalyst for a number of innovations from Google over the past couple of years, with the aim of making search a more personalised experience for users.

When Google created their very own social network in the form of Google+ back in September 2011, they enabled people to create their ‘own little world’ on a Google platform; this has spawned their latest development in the ongoing search/social saga – ‘Google Search plus Your World’ – which launched a couple of weeks ago.

Continue reading “Google Search plus Your World – bad for the internet?” »

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About the author

Simon Howland, Senior Search Specialist
Simon brings a wealth of search experience across multiple industries, heading up our search team and delivering innovative high performing SEO and PPC strategies. Data insight and revenue generation are high on his agenda.

Creating long-term relationships through loyalty

Monday 16th January, 2012

By Simon in Agency Life, Email, Social, Web

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Creating long-term relationships through loyalty

Encouraging consumers to spend more time with your brand will drive brand affinity and therefore loyalty, measured by average weight and frequency of purchase (AWoP and FoP).  This is the supposition behind most relationship management strategies.  But this requires a leap of faith.  Without ongoing evaluation (often complex and expensive), how can you be confident that your CRM activations (whether in social media, email or DM) are changing purchasing behaviour?

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About the author

Simon Brace, New Business Director
7 years at AMV.BBDO, followed by 7 years at The Real Adventure Unlimited makes Simon a true all-rounder. Whether developing a TV campaign for Mars, a CRM programme for Evian, or a Facebook app for Walkers, Simon is on familiar ground. He has been pivotal in developing strategy and creative in all channels for some fantastic clients, building an impressive pedigree in FMCG. His passion now lies in digital and is lucky enough to be shaping exciting social media projects for PepsiCo and Danone. He runs marathons and likes fancy dress, and occasionally mixes the two.

Will new top-level domains just create web confusion?

Thursday 12th January, 2012

By Matt in Web

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Will new top-level domains just create web confusion?

If you’re not already aware, for several years now ICANN (the organisation that controls domain names on the web) has had plans to allow organisations to register new top-level domains.  (A top level domain exists at the highest level in the domain naming hierarchy – think of it as the last part of the URL. So .com, .net, .biz and .uk are examples.)

Well, today is the day that the floodgates open – companies can now apply to register for .anything. This could be their brand name or something more generic, such as a product or category.

So, in future, we could end up with URLs such as http://eat.walkers.crisps or http://wear.superdry

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About the author

Matt Hardy, Digital Director & Joint MD
Matt's interest in the web started way back in 1997. Long before the dot-com boom & bust. Long before we talked about 'digital'. Since then he's been an avid digital technologist & early adopter. With a background in software engineering & a passion for creativity, that's no surprise. Matt joined the agency in 1998 and since then as Digital Director has been instrumental in building the agency's digital capability. In April 2011 he split his role to also become Joint MD. In his spare time he loves being with his wife & 4 daughters. You can follow him through his many social profiles.