We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
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We’re not ones to show off at The Real Adventure. And I like that. It’s a down-to-earth and endearing quality that makes it a nice place for employees and clients alike. The flipside is that we have a low profile in an industry where profiles count for a lot. Newcomers describe us as a hidden gem – an agency that produces great work and delivers impressive returns, but is largely unknown because we don’t shout about it.
So to get our due recognition, we need to practise what we preach. We have a clear proposition in Clever CRM with multiple reasons to believe, which we should promote with confidence and pride. Self-promotion needn’t be arrogant or brash. Indeed, there are many ‘shop windows’ that allow us to display our wares whilst staying true to our grounded values.
Those of you who worked closely with Raz, our erstwhile Creative Director, will know that he left The Real Adventure back in August to explore new adventures, albeit near rather than far-flung given he has taken up residency at our sister agency EMO.
Since then we’ve been busy searching for a replacement. And I’m delighted to say we’ve been lucky enough to get our hands on the multi award-winning creative Ian Bates – known to many, and surely soon to us too, as ‘Batesy’.
Big Data: it’s been around all along
Over the last couple of years, countless headlines have screamed about a new beast we call ‘Big Data’. Some say it’s too big to handle, others claim it should be considered as the planet’s new natural resource. One author even compared it to cocaine.
We can all agree that the age of ‘business intelligence’, as we knew it, is dead. So much of what constitutes Big Data today isn’t even in numerical form, it’s unstructured data such as videos and images (I’m looking at you Vine and Pinterest).
At The Real Adventure, our experience handling large volumes of data reaped rewards with our recent work on the ‘My Walkers’ CRM programme. We appended social influence data from third parties to an already information-rich database, which enabled us to segment one million consumers to personalise and also prioritise CRM communications.
The internet once told me if you’re going to be anything in life, be a unicorn. Now there is no doubting that unicorns are indeed fabulous, majestic creatures, but apart from the fancy headgear there’s not much else to them. It’s all form over function which, if you’re in the digital business, is a big no-no.
So, if I had to be anything in life, other than someone who was incredibly wealthy and handsome, I’d opt to be a chameleon. That may sound like a bit of a naff, stock answer for someone in a job interview, but hear me out – there’s reasoning behind it and that reasoning is apparent throughout our agency…
It seems like just the other day we were discussing the move away from the mouse to the touchscreen, but such is the current pace of technological change and innovation, that now the talk is of a ‘post touch screen’ world. New technologies are pushing the boundaries of what is possible without touching or clicking an interface – this gives us the opportunity to create more natural-feeling interactions than ever before, in scenarios that wouldn’t have previously been possible.
This blog post outlines some of the main technologies and interactions on offer, and how we can all benefit from them today.