On 18 November, our parent company Creston rebranded as Creston Unlimited. In line with this – along with all the other agencies across the Group – we adopted the ‘Unlimited’ suffix and thus, folks, we became The Real Adventure Unlimited.
The addition of Unlimited to our name points to the shared philosophy, common tools and unlimited thinking which unites agencies across the Group, regardless of discipline. By bringing together points of view from experiential, brand consultancy, social, advertising, PR, and insight agencies when needed, we are better placed to solve the challenges clients come to us to help them with. And this philosophy of creative collaboration exists not just between Unlimited agencies, but with our partners Enter and Serviceplan Group too.
But once all the fizz had been drunk and all the cake eaten on launch day, what would waking up as an Unlimited agency mean for Real Adventurers and our clients?
Here’s a little snapshot of our first whirlwind 10 days as The Real Adventure Unlimited…
When was the last time you actually passed on a ‘member get member’ card to a friend? All those offers on subscription TV deals and streaming services are the new junk mail, and almost always end up in the recycling bin. Until last week, when I was only too happy to oblige.
I was a real sceptic when my wife suggested we sign up to Abel & Cole: surely it’s just overpriced veg delivered to our door? But six weeks later, I’m a real evangelist. Continue reading “There’s magic in simple things done well” »
Here at The Real Adventure Unlimited, we feel like we’ve always had a global outlook.
We love hearing about the latest innovative technologies and ideas from elsewhere, and exploring how we can incorporate that into our own thinking. And through our CRM consultancy work for the Danone Nutricia Early Life Nutrition global team, we’ve spent the last two years travelling the world, helping build strategies that forge ongoing engagement with mums from different cultures.
There has been a lot of hype around beacons, a tiny device only a few centimetres across but billed as the next big thing. Their sole purpose in life? To transmit three little numbers. These three numbers, which uniquely identify each beacon are, in context, enablers of what we all know as location marketing (and other location-based stuff). They send a promotional message to a consumer at the precise moment they have a potential opportunity for purchase. The three magic numbers are detected by a custom-built app (challenge #1: getting your customers to install it), which uses them to work out the location of the phone and then pushes ‘relevant’ messages to the user.
Brands must be rubbing their hands with glee at the quick win opportunity to put simple ‘buy now’ promotions in the hands of their potential customers just metres from their product. So far, so targeted. Right? Continue reading “Beacons – the saviour of retail or Big Brother gone mad?” »
Not a day passes without a new headline on the latest technology or app idea that will impact how we develop and deliver all kinds of marketing communications. So much so, that tech such as Wearables and iBeacons, and apps such as Vine and Snapchat feel like old news, yet they’re still far from mainstream and their application for brands remains largely in the ‘test and learn’ phase.
Crucially, brand marketers must first consider consumer relevance and the likelihood of them adopting the ‘new thing’ now or in the near future. In most instances, relevance may not be entirely understood and adoption very low. So is it right to jump on board anyway, or is it better to wait and see?