We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
If you want to keep up with our talk, why not subscribe to our email updates?
At The Real Adventure we have been delivering our digital experiences via mobile phones for some time now. We have created specific mobile sites, fully-responsive web builds, adaptive builds, and pioneered an intelligent responsive approach. But one thing that has remained consistent throughout this time of change has been the tools we’ve used to design for mobile.
There’s something going on in the tech industry that I like to call ‘the silent gold rush’. Only a small proportion of people can code and they are reaping the rewards. Developers have never been in such high demand, yet most schools are not teaching computer science or web design. Many developers are happy with the state of the industry because it means they can effectively name their price and cherry-pick projects.
A short while ago I was approached by Jane, our lovely Office Manager, asking me to appeal to Real Adventurers to tidy up after themselves in our kitchen area by stacking and unstacking the dishwasher. Generally a socially-conscious and kind-hearted bunch, it’s fair to say that when it comes to contributing to the upkeep of the office kitchen, we regress to habits formed during our formative years: by mid-afternoon, it often resembles the very worst of student living.
A few of The Real Adventure team from across the agency recently visited the Mobile Innovation Day in Bristol. This was an opportunity to see what the rest of the world are doing when it comes to approaching innovation, how they use new waves of technology and, ultimately, their approach to a monetized marketing solution.
So what was on display?
The Real Adventure’s Digital Director and Joint MD Matt Hardy recently urged marketers to put User Experience planning ahead of channel-specific silo thinking in determining what services to develop.
Today I’m going one step further. What a service or tool looks like, its UX and functions or how it seamlessly integrates across channels and platforms are all necessary considerations but are not sufficient. Before we think of any of these things, we need to ask the more fundamental question, what is it for?