We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
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As we’ve discussed before, it can be really important for personal self-esteem to receive positive recognition, whether face-to-face, in writing or on social media. A couple of weeks ago we were delighted to win an award from the Creston group for a beautifully simple idea but pretty technically clever innovation that has improved the performance of our email campaigns. It was great to see our thinking and the work of often unsung colleagues acknowledged and rewarded by our peers.
And just a few days ago, we were delighted when our very own Matt Sutherland, a senior web developer and all-round Real Adventurer, was shortlisted as a Rising Star in The e-Consultancy/NMA Digitals Awards. We don’t usually make a habit of singling out individuals for public praise, but in this case we’re thrilled to make an exception!
One of the big trends this year is the concept of the ‘quantified self’; a movement where wearable technology and smart phone apps combine to give people detailed insight into their everyday lives. This ‘life logging’ creates a unique opportunity for brands to keep a constant presence in their customer’s lives, by providing them with real value and helping them to improve their well being. This potential has been highlighted by the recent success of the Nike+ Fuelband, which has turned a loss making division of Nike into a highly lucrative business. Read on to learn about the potential of the quantified self movement, its moral dilemmas, and how it is changing the world around us.
Here at The Real Adventure, great CRM goes hand in hand with innovation. We’re constantly looking for new ways to help people connect with brands, when and how they want to. Getting it right creates a far better relationship that has real value for both people and the brand.
Innovation in CRM must enrich and increase dialogue seamlessly. It should be invisible.
That’s why it was great to have our team’s great thinking and hard work noticed by this year’s inaugural Creston Innovation Award.
Looking at the amount of advertising and media coverage for Kindles and the like, you’d be forgiven for assuming that printed books are in terminal decline, swept aside by a wave of e-reading, a triumph for progress and technology.
However, as a recent blog by David Taylor at the brand gym discusses, while it’s true that digital book sales are indeed soaring, they are at least partly driven by heavyweight price discounting, and are still ‘only’ 13% of the UK market. At the same time, physical book sales have only fallen marginally. Similarly, while digital downloads of singles now make up over 99% of UK sales, they only account for 30% of all album sales.
How one man’s dream became a billion links to kittens
Have you ever had to describe the World Wide Web to someone? Probably not, or at least not since about 15 years ago, when a less technologically savvy family member asked you to.
It has become such a constant part of our lives that it’s easy to forget exactly what the Web is. We’ve come to relate to it in terms of the content we view on it; news, Facebook, funny videos on YouTube, cute pictures of kittens and so on, rather than the medium itself. This is in much the same way that we might think of television in terms of watching EastEnders or the X Factor final an Adam Curtis documentary, rather than as a box for receiving moving images and sound.