Today’s consumers don’t wake up wanting a relationship with your brand.
And earning a place in their lives takes much more than a few timely emails.
In their always-on world, they call the shots, choosing when and how they engage with the content, experiences, services and products that matter to them.
So we create relevant magic that builds emotional connections between brands and real people, in real time.

That’s the new CRM. That’s The Real Adventure Unlimited.

See our work

It’s the human touch
It’s the human touch
No Comments
It’s the human touch

Last month I attended a talk by a man with the most superb set of titles:

The Right Reverend and Right Honourable Dr Rowan Douglas Williams, Lord Baron Williams of Oystermouth, Master of Magdalene PC FBA FRSL FLSW.

If the titles, multiple doctorates, 15 honorary doctorates and the fact that he used to be the Archbishop of Canterbury didn’t clue you in, the man is incredible.

Continue reading “It’s the human touch” »

Judged by your PIAs?
Judged by your PIAs?
No Comments
Judged by your PIAs?

If you handle any quantity of personal data, you’re probably doing Privacy Impact Assessments already, just not in a formalised way. They involve taking a good hard look at the data you’re about to process and deciding what risks there may be and how best to mitigate or remove them. Many of us have evolved ‘standard’ procedures for this, such as only storing hashed passwords in a database, or ensuring one’s data servers are backed up off-site.

These are excellent first steps, but the forthcoming new EU Data Protection Regulations may make PIAs mandatory, at least in certain circumstances, so now is a good time to review PIAs and review your processes. Continue reading “Judged by your PIAs?” »

Does Snapchat’s ‘Discover’ feature miss the mark?
Does Snapchat’s ‘Discover’ feature miss the mark?
No Comments
Does Snapchat’s ‘Discover’ feature miss the mark?

Last week Snapchat introduced ‘Discover’, a big step for the company into the huge world of online news publishing and monetisation. Obviously it’s very early days and, given the nature of social, things may change dramatically in the coming weeks, but my initial thoughts about the new feature are mixed. On one hand, this could propel Snapchat into a new, exciting territory on social. On the other hand, I find myself wondering…

Continue reading “Does Snapchat’s ‘Discover’ feature miss the mark?” »

Not so smart watch
Not so smart watch
No Comments
Not so smart watch

Do smartwatches make our lives easier, or are they just another tech gimmick that adds bling to our wrists but nothing useful to our lives?

Ok, I’ll confess I’m an early adopter. No massive surprise there; a passion for new – and useful – tech has driven my career. Early adopters are optimists. We covet innovative products and eagerly await them coming off the production line. We’re hopeful that they will be well made, bug-free and, most importantly of all, will make our lives easier in some way.

Continue reading “Not so smart watch” »

ZEDTalks hit Bristol
ZEDTalks hit Bristol
No Comments
ZEDTalks hit Bristol

ZEDTalks on Tour: Creativity and Ideas – 29th January 2015, Bristol

It’s no secret that brands face many challenges as marketing evolves at pace. Driven by the revolution in digital and social media and the explosion of data, the possibilities appear endless, but benchmarks are few.

Events focusing on big data, social and technology have understandably been in vogue, but what about good old creativity? What can creatives offer the client community to meet their contemporary marketing challenges – the ones that keep them awake at night? Continue reading “ZEDTalks hit Bristol” »