Hold on to your content marketing plans because social media is about to go live in a big way, as Facebook announces the global roll-out of its mobile streaming service. Are you ready for Facebook Live? Do you even need to be? Let’s find out.
Back in 2014, Tony Brignull, Britain’s most awarded copywriter, controversially commented, ‘copywriting is dead’. Unbeknownst to him, his comment would go on to start a movement – the DMA’s Campaign for great British copywriting.
As part of the campaign, Debi Bester – writer, and founder of innovation-coaching consultancy, The Reinvention Works – ran a series of ‘lab’ sessions looking at ways that today’s copywriters can create, innovate, and rewrite the future of marketing. I went along to soak up the knowledge of industry legends – and here are three of my most valuable learnings:
Let’s get something straight. 10,000 characters is a lot to play with. Especially for a copywriter like me.
I’m not used to staring down the barrel of such a generous word allowance. In my game, brevity and simplicity are key. Ninety percent of my role is distilling lots of information down into accessible bite-sized chunks that are easy for our consumers to get their heads around. Not to mention the fact that big ol’ blocks of text make designers huff and do that ‘not again’ eye roll when you send over a copy doc that’s inevitably 10 words over the limit they had in mind.
Some of you may have spotted the overnight news from the EU Justice Commissioner, Vera Jourova, that a new Safe Harbor agreement has been reached. We don’t yet know the full wording and, more importantly, it has yet to be ratified by the US Department of Commerce and the European Commission. Nevertheless, Jourova said: ‘For the first time ever, the US has given the EU binding assurances that the access of public authorities for national security purposes will be subject to clear limitations, safeguards and oversight mechanisms.’
Barely a day goes by without a new report claiming to provide insights into the surprising habits of so-called ‘Millennials’.
Articles such as ‘How Millennials are changing the face of retail’, ‘Millennials and mobile: what marketers need to know’, and ‘Over 80% of millennial generation see mobile TV content as essential’ pepper the marketing press. A search of the Econsultancy website returns 13,900 results for ‘Millennial’, suggesting that there’s a lot to discover about this generation.