Last month I attended a talk by a man with the most superb set of titles:
The Right Reverend and Right Honourable Dr Rowan Douglas Williams, Lord Baron Williams of Oystermouth, Master of Magdalene PC FBA FRSL FLSW.
If the titles, multiple doctorates, 15 honorary doctorates and the fact that he used to be the Archbishop of Canterbury didn’t clue you in, the man is incredible.
If you handle any quantity of personal data, you’re probably doing Privacy Impact Assessments already, just not in a formalised way. They involve taking a good hard look at the data you’re about to process and deciding what risks there may be and how best to mitigate or remove them. Many of us have evolved ‘standard’ procedures for this, such as only storing hashed passwords in a database, or ensuring one’s data servers are backed up off-site.
These are excellent first steps, but the forthcoming new EU Data Protection Regulations may make PIAs mandatory, at least in certain circumstances, so now is a good time to review PIAs and review your processes. Continue reading “Judged by your PIAs?” »
Last week Snapchat introduced ‘Discover’, a big step for the company into the huge world of online news publishing and monetisation. Obviously it’s very early days and, given the nature of social, things may change dramatically in the coming weeks, but my initial thoughts about the new feature are mixed. On one hand, this could propel Snapchat into a new, exciting territory on social. On the other hand, I find myself wondering…
Do smartwatches make our lives easier, or are they just another tech gimmick that adds bling to our wrists but nothing useful to our lives?
Ok, I’ll confess I’m an early adopter. No massive surprise there; a passion for new – and useful – tech has driven my career. Early adopters are optimists. We covet innovative products and eagerly await them coming off the production line. We’re hopeful that they will be well made, bug-free and, most importantly of all, will make our lives easier in some way.
ZEDTalks on Tour: Creativity and Ideas – 29th January 2015, Bristol
It’s no secret that brands face many challenges as marketing evolves at pace. Driven by the revolution in digital and social media and the explosion of data, the possibilities appear endless, but benchmarks are few.
Events focusing on big data, social and technology have understandably been in vogue, but what about good old creativity? What can creatives offer the client community to meet their contemporary marketing challenges – the ones that keep them awake at night? Continue reading “ZEDTalks hit Bristol” »