There’s nothing wrong with giving your competitors some well-deserved praise. So, last Friday, six members of the Creative and Client Services teams were challenged to stand up and talk about a direct marketing campaign that had recently caught their eye. The result was an inspiring hour-long session of moving, innovative and downright hilarious campaigns. Here’s a quick round-up up that examines the challenge and the insight that fuelled each campaign, and why it was chosen.
It’s always great to be recognised amongst our peers, so we were thrilled to once again be included in Econsultancy’s Top 100 Digital Agencies Report 2015, ranking at number 83.
This is the third time The Real Adventure Unlimited has appeared on the list after debuting in 2013, and since then we’ve worked hard to continue delivering innovative solutions to our growing client base.
While I sit here at my desk, my family are in mid-air on their way back from a short half-term break in Croatia (yes, alright for them!) I wanted to check their progress, so googled their flight number. The results I was presented with are an example of an interesting upward trend. Read on to find out what this trend is and the reasons behind it.
Like anyone’s first month in a new role, my time thus far at The Real Adventure Unlimited has been full of learning. More than just discovering where all the building fire exits are and memorising the names of my new colleagues, I’ve been further introduced to the work that takes place here and the concepts and practices that contribute to its success.
My lessons have come in a range of forms, such as observations, inductions, meetings and the brilliant ZEDTalks event. I got my next knowledge fix in an agency ‘Learning Lunch’ session, where the team gather, snacks in tow, to learn more about a certain topic. This particular instalment focused on A/B testing and, in the spirit of knowledge sharing, I thought I’d pass on a few things I learnt in the session. Continue reading “Learning Lunch: A/B testing” »
A round-up of the recent ZEDTalk with Google’s Head of Design, Patrick Collister; EMO Unlimited’s Creative Director, Rajnish Razdan; and Bray Leino’s Principal Digital Planner, Nick Barthram.
It’s sad, really very sad, but the first thing I do when I wake up in the morning is reach for my phone, and it’s not just to switch my alarm off. Once it’s in my hand, I can’t resist checking Facebook, Instagram and Twitter. Shameless. Then I’ll stream some music to kick-start the day and sift through emails over breakfast. I haven’t even left the house yet and I’ve been bombarded with marketing messages through various channels.
Modern-day fragmentation of media is a creative department’s greatest opportunity and biggest challenge. Thankfully, last Thursday, three great marketing minds came along to our ZedTalks session to share their thoughts on creativity and integration.