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Today’s consumers don’t wake up wanting a relationship with your brand.
And earning a place in their lives takes much more than a few timely emails.
In their always-on world, they call the shots, choosing when and how they engage with the content, experiences, services and products that matter to them.
So we create relevant magic that builds emotional connections between brands and real people, in real time.

That’s the new CRM. That’s The Real Adventure.

See our work

If sufficiently advanced, technology is indistinguishable from magic
If sufficiently advanced, technology is indistinguishable from magic
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If sufficiently advanced, technology is indistinguishable from magic

We come to work to create relevant magic for our clients’ consumers. And although, of course, that magic is born out of great insight and a creative idea that resonates, it is generally enabled by technology.

Do you remember the first time you saw a piece of technology and thought ‘Wow, that’s magic!’? Perhaps it was the first time you saw an iPod. Or Google Earth. Or a 3D printer. Of course, all of those things are slightly less magical now – the first two are commonplace in our lives and the third soon will be.  We know how they work and that makes them less magical than they once were.

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How sharing their exclusive perks could make your VIPs feel even more special
How sharing their exclusive perks could make your VIPs feel even more special
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How sharing their exclusive perks could make your VIPs feel even more special

I’ve written before about how we are social beings, and how marketers should shape their services and content to facilitate sharing. Now there is more research, which builds upon this in a way that has significant implications for any brand seeking to ‘lock in loyalty’ among their ‘most important’ customers.

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The spaces between
The spaces between
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The spaces between

In Josh Clark’s ‘Beyond Mobile’ talk from Mobilism last year, he suggested that the most exciting area for mobile technology in the near future is the space between connected devices. Clark’s example of this is Aral Balkan’s ‘Grab Magic’, a hack using a Kinect sensor, which enabled a user to physically grab a still from a video through a gesture and put it onto a mobile device by touch.

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Hey clients! Creative issues keeping you up at night? Put them to bed with ZEDTalks
Hey clients! Creative issues keeping you up at night? Put them to bed with ZEDTalks
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Hey clients! Creative issues keeping you up at night? Put them to bed with ZEDTalks

Weird isn’t it? The only time the client community and creative types get a chance to converse is when we’re in the eye of the storm presenting ideas or receiving feedback.

I find it particularly strange when you consider that both client and creative share a similar challenge – to bring something into being that is worthy of buying the time of a human being. It’s surely something worthy of much deeper engagement than stolen moments in the pressure cooker environment of presentations.

As vice-chair of the DMA Agency Council and a creative director I felt there was an opportunity to create a space for clients and creatives to share their thoughts, concerns and ideas about the communication challenges of the 21st century.

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The Nouvelle Vague
The Nouvelle Vague
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The Nouvelle Vague

‘What I learnt about these headlines shocked me to my core. Here’s what you need to know.’

Link-bait. We’ve all fallen victim to it at some point. Those links that are deliberately vague, yet subtly claim that they will somehow change our lives if we act on them. They leave us hanging and make us feel compelled to learn more – because as humans we just can’t help but be curious.

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