Do smartwatches make our lives easier, or are they just another tech gimmick that adds bling to our wrists but nothing useful to our lives?
Ok, I’ll confess I’m an early adopter. No massive surprise there; a passion for new – and useful – tech has driven my career. Early adopters are optimists. We covet innovative products and eagerly await them coming off the production line. We’re hopeful that they will be well made, bug-free and, most importantly of all, will make our lives easier in some way.
ZEDTalks on Tour: Creativity and Ideas – 29th January 2015, Bristol
It’s no secret that brands face many challenges as marketing evolves at pace. Driven by the revolution in digital and social media and the explosion of data, the possibilities appear endless, but benchmarks are few.
Events focusing on big data, social and technology have understandably been in vogue, but what about good old creativity? What can creatives offer the client community to meet their contemporary marketing challenges – the ones that keep them awake at night? Continue reading “ZEDTalks hit Bristol” »
I’ve written before about how we like to be liked, that social affirmation is a fundamental human desire and that brands should think about the quality of their interactions with fans and followers more than the headline numbers.
The ‘serve and return’ concept in neuroscience describes how a baby’s brain can be shaped for life by turn-taking and reciprocal interactions between parents and their baby. In crude terms, babies divide the world into things that respond to them and things that don’t, and the responses are crucial in helping to build neural connections and pathways. So when your baby babbles or waves at you, it’s a good idea to gesture and babble back in a similar way, because it strengthens their brain.
On 18 November, our parent company Creston rebranded as Creston Unlimited. In line with this – along with all the other agencies across the Group – we adopted the ‘Unlimited’ suffix and thus, folks, we became The Real Adventure Unlimited.
The addition of Unlimited to our name points to the shared philosophy, common tools and unlimited thinking which unites agencies across the Group, regardless of discipline. By bringing together points of view from experiential, brand consultancy, social, advertising, PR, and insight agencies when needed, we are better placed to solve the challenges clients come to us to help them with. And this philosophy of creative collaboration exists not just between Unlimited agencies, but with our partners Enter and Serviceplan Group too.
But once all the fizz had been drunk and all the cake eaten on launch day, what would waking up as an Unlimited agency mean for Real Adventurers and our clients?
Here’s a little snapshot of our first whirlwind 10 days as The Real Adventure Unlimited…
When was the last time you actually passed on a ‘member get member’ card to a friend? All those offers on subscription TV deals and streaming services are the new junk mail, and almost always end up in the recycling bin. Until last week, when I was only too happy to oblige.
I was a real sceptic when my wife suggested we sign up to Abel & Cole: surely it’s just overpriced veg delivered to our door? But six weeks later, I’m a real evangelist. Continue reading “There’s magic in simple things done well” »