Like anyone’s first month in a new role, my time thus far at The Real Adventure Unlimited has been full of learning. More than just discovering where all the building fire exits are and memorising the names of my new colleagues, I’ve been further introduced to the work that takes place here and the concepts and practices that contribute to its success.
My lessons have come in a range of forms, such as observations, inductions, meetings and the brilliant ZEDTalks event. I got my next knowledge fix in an agency ‘Learning Lunch’ session, where the team gather, snacks in tow, to learn more about a certain topic. This particular instalment focused on A/B testing and, in the spirit of knowledge sharing, I thought I’d pass on a few things I learnt in the session. Continue reading “Learning Lunch: A/B testing” »
A round-up of the recent ZEDTalk with Google’s Head of Design, Patrick Collister; EMO Unlimited’s Creative Director, Rajnish Razdan; and Bray Leino’s Principal Digital Planner, Nick Barthram.
It’s sad, really very sad, but the first thing I do when I wake up in the morning is reach for my phone, and it’s not just to switch my alarm off. Once it’s in my hand, I can’t resist checking Facebook, Instagram and Twitter. Shameless. Then I’ll stream some music to kick-start the day and sift through emails over breakfast. I haven’t even left the house yet and I’ve been bombarded with marketing messages through various channels.
Modern-day fragmentation of media is a creative department’s greatest opportunity and biggest challenge. Thankfully, last Thursday, three great marketing minds came along to our ZedTalks session to share their thoughts on creativity and integration.
At The Real Adventure Unlimited, we design for people. Every day, we plan, design and develop products and services that people interact with. In order to do this effectively, a deep understanding of the audience is key. By tapping into the psychology of our users, we can make work that is not only effective for our clients, but also offers a delightful experience for our customers.
Human psychology is a big, often daunting topic, but for those involved in design, strategy, sales or development, the importance of a basic understanding of how we think and why we act in certain ways can’t be underestimated. In this article I list eight quirks of human thinking and behaviour that can help create magical customer experiences. Continue reading “8 tricks of psychology for better customer experiences” »
Join us on Thursday 14th May 2015 @ The Real Adventure Unlimited to hear industry-leading speakers provide the antidote to creative anxiety.
What can creatives offer clients to meet 21st century marketing challenges?
Last month I attended a talk by a man with the most superb set of titles:
The Right Reverend and Right Honourable Dr Rowan Douglas Williams, Lord Baron Williams of Oystermouth, Master of Magdalene PC FBA FRSL FLSW.
If the titles, multiple doctorates, 15 honorary doctorates and the fact that he used to be the Archbishop of Canterbury didn’t clue you in, the man is incredible.