We’ve got quite a bit to talk about
We love what we do. And because of that, we like to talk about it!
So below, you’ll find some of our thoughts on topics that we immerse ourselves in on a daily basis. From using social media to maintain long-term relationships, to responsive design, to how mums use their mobiles and the merits of Pinterest!
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Brands collect information about people. It can be win-win. Using that information to personalise a consumer’s experience means the consumer gets a better service and the brand is rewarded with greater spend. Any one-to-one touchpoint offers a brand the opportunity to generate this win-win interaction – not just email, direct mail, social media, live chat, telephone, etc… but of course, face-to-face, e.g. a coffee shop remembering my ‘usual’, a restaurateur saving my favourite table, a shoe retailer recalling my quest for red brogues (true story).
When we post a letter, we like to think that it will arrive at its destination, although there is often a nagging doubt in the back of our mind. Will it get lost in the postal system somewhere? Will it fall out of the postman’s bag during their delivery round, or will a dog find it on the doormat and chew it to pieces before the recipient can open and read it?
It’s easy to think that email doesn’t suffer from these problems. After all, it’s all electronic and happens automatically doesn’t it? So what could possibly go wrong? The answer to that is actually, “quite a lot!” In a study in 2013, it was estimated that globally 22% of commercial emails never made it to the recipient’s inbox. That’s quite a shocking figure, and much worse than any nagging doubts we might have about the odd letter going missing in the postal system!
So what is it that can go wrong with email?
Artificial intelligence (AI), as you no doubt already know, is an umbrella term for intelligent software and computing. For software to be deemed intelligent, it needs to be capable of things like reasoning, knowledge, planning, learning, communication and perception; in essence, it needs to be more human. As computers get ever faster, and we move another step closer to technological singularity, AI is becoming more and more commonplace and achievable, even within modest budgets. But as AI slowly takes over, how do people feel about this ‘new’ technology, and what impact is it having on user experience?
At the end of last year, my daughter’s main birthday present was late. I had tried to buy her a camera from a leading retailer using loyalty points, a seemingly simple task, but their systems failed in ways that should have been entirely avoidable. To cut a long and painful story short…
Last week, Instagram announced its brand-new Instagram Direct feature, in a move that seems to be a reaction to the growing popularity of apps such as WhatsApp, Snapchat and more recently Twitter. Instagram Direct allows users to share photos and messages with a select group or individual, as opposed to the traditional means of broadcasting to their entire follower list. But what new opportunities does Instagram Direct offer to marketers?
Here are 5 ways brands can leverage the new feature: